Licensing Resources

With experience on both licensor and licensee sides of the business, Purple Husky Group’s Jay Udow knows what it takes to make a licensing program work!

For Licensees, Purple Husky Group will

• evaluate licenses
  
• advise on trends for different target groups
  
• identify product concepts
  
• negotiate contracts
  
• develop integrated marketing programs with other licensees and promotional partners
  
• manage relationship with licensor
  
• secure distribution partners around the world

For Licensors, Purple Husky Group will

• determine brand positioning
  
• develop and implement marketing support programs
  
• manage promotional partners and licensees to ensure that products and programs are “on brand”
  
• manage key accounts to maximize revenue potential
  
• negotiate contracts
  
• develop and implement retail programs
  

For examples, see Products & Services