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Marketing Resources

Purple Husky Group’s Jay Udow has developed and implemented award-winning marketing plans and programs for toys, licensed products, and kids’ entertainment.

  • Jay is personally available for short-term and temporary brand management assignments
  • Purple Husky Group works with a network of experienced professionals in the U.S. and Canada.
  • Whether it’s ongoing brand management to handle extra workload or fill in for an absence, or development and management of specific marketing programs, Purple Husky Group has the skill and resources to help!

Marketing Resources:

Brand positioning and analysis

Project Management

Advertising (TV, print, radio, in-store, online, and more)

  • media planning
  • media buying
  • creative development
  • ad production
  • ad testing

Market research

  • focus groups
  • surveys
  • online research

Retail programs

  • account specific promotions
  • displays
  • trade presentations
  • key account exclusive products

Promotions

  • contests
  • cross-promotions

Displays

  • in-store
  • trade shows

Packaging

  • development
  • production

Websites

  • development
  • maintenance

Trade presentations

  • develop catalogs or sell sheets

For examples, see Products & Services

GUESS WATCHES (Timex)
marketing, merchandising, sales training
CAILLOU (Irwin Toy)
development, marketing
BARBIE SCHOOL PRODUCTS (Mattel)
development, marketing, sales
MATCHBOX (Tyco)
exclusive product for warehouse club - development, packaging

 


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