| Brand/License/Project
Management services |
Temporary
and part-time support to cover extra workload or fill in
for absences and maternity leaves |
| Positioning
Workshop |
One
day brainstorming seminar with your employees to identify
brand positioning options and create or clarify brand positioning |
| Marketing
Plan |
Includes
all relevant analyses, P&L, and budget |
| Category
Analysis |
Detailed
identification of opportunities and risks |
| Competitive
Review |
Identifies
competitors and their strengths and weaknesses |
| Product
Line Definition |
Slots
and rationale to identify needs and opportunities |
| Brand
Directional Outline |
Overview
outlining key elements of plan |
| Critical
Path |
Project
plan with dates, responsibilities, and next steps |
| Media
Plan |
Provides
advertising options to maximize effectiveness and cost-efficiency
|
| TV
Commercials |
Complete
development and production working with experienced industry
experts |
| Print
Ads |
Complete
development and production |
| Packaging
Brief |
Outlines
objectives, strategy, and key exceptional considerations
for package development |
| Packaging
Development and Production |
Services
available from design to production to testing |
| “New
Product Start” |
Package
of information to initiate new product development covering
all creative, technical, and logistic considerations |
| Focus
Groups |
Cost-effective
testing of product or advertising concepts |
| Tracking
Studies |
Extensive
tools to monitor ongoing performance of a brand or group
of brands |
| Ad
Tests |
Evaulate
TV commercials to assess effectiveness and recommend actions
to maximize impact |
| Trade
Presentations and Materials |
After
evaluating your needs, Purple Husky Group will use the appropriate
mix of catalogs, sell sheets, in person product presentations,
customized account specific presentations, and trade advertising
and promotion to drive product sales |
| Marketing
Communications |
Drive
sales of your product with marketing programs that could
include P.R./Media Relations campaign, consumer promotions,
account specific programs, websites/online marketing, displays
and merchandising |
| Customized
Solutions |
A
great plan requires open minded thinking. Purple Husky Group
will evaluate your needs and propose a customized solution
to meet your business building objective! |
