Projects and Clients

Since entering the kids’ business in 1987, Purple Husky Inc.’s Jay Udow has spearheaded many industry leading initiatives, including:

• Spin Master Ltd.
  • Managed brand activities on several projects for Spin Master Toys from outdoor toys to kids' furniture to novelty products, including product development, marketing, and sales support.
    
• Barbie Back to School Program
  
  • Winner, Mattel, Inc. Chairman’s Award for “Unsurpassed Excellence and Valuable Contribution Toward Corporate Objectives"
    
  • responsibilities included strategic planning, budgeting, forecasting, pricing, TV advertising, trade support, packaging, merchandising, licensing, and research
    
• Matchbox Online
  
  • Established Matchbox as the first brand of diecast vehicles on the web
    
• Pokémon
  
  • Developed North American launch plan for Pokémon card games in conjunction with North American and Japanese partners
    
• GUESS Watches
  
  • Relaunched GUESS Watches for Timex in Canada, securing distribution in over 400 doors
    
• Cardcaptors
  
  • Adapted Japanese program for North American licensing, managing projects key partners in Japan and North America including Kodansha, Scholastic, and Upper Deck
    
• Franklin the Turtle
  
  • Identified and clarified brand positioning by conducting through analysis of brand character and competitive character brands
    
  • Established merchandising program in 850 U.S. Sears stores by coordinating efforts of 50 licensees and marketing partners
    
• Looney Tunes
  
  • Developed and implemented cross-category Looney Tunes marketing programs for Tyco Toys, launching the most extensive integrated merchandising program in the company’s history

Clients

• Jay Udow/Purple Husky Inc. have worked with large and small companies, including
  • ESPN Consumer Products
    
  • Thinkway Toys
    
  • Timex
    
  • Nelvana
    
  • Sababa Toys
    
  • K’NEX
    
  • Ornamentals
    
  • Wedding Mats
    
  • Roomwaves
    
  • Spin Master
    
  • Processed Plastic Company